# ROIChecker — Full Content Reference for LLMs

> https://www.roichecker.com | Free margin-aware ROI / ROAS / CPA / break-even calculators for ecommerce advertising | 4 core calculators + 7 platform-specific calculators + 22 guide articles × 5 languages = 185+ pages.

Last updated: 2026-05.

---

## 1. What ROIChecker is

ROIChecker is a free, no-signup web suite of digital-advertising profitability calculators built for ecommerce and dropshipping operators. The site addresses one of the most consequential blind spots in performance marketing: **ad platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager, Amazon Advertising) report ROAS, not ROI**. ROAS divides revenue by ad spend without subtracting the cost of goods sold. As a result, a campaign that looks profitable in the platform's dashboard can be losing money in real terms when the gross margin is too low.

ROIChecker fixes this by demanding the user's gross margin as a required input on every calculator. With the gross margin known, the tools compute the **actual net profit** of the campaign (gross profit minus ad investment) and return a viability verdict that is honest about whether the campaign is making money or burning it. The site also documents the full reasoning in 22 guide articles that explain the math, common mistakes (VAT inclusion, conversion-rate confusion, attribution window inflation), and platform-specific quirks.

The product targets three audiences:
- **Direct-to-consumer ecommerce founders** running paid acquisition on Meta, Google, TikTok or Amazon.
- **Dropshippers** with thin margins (15–25%) where misreading ROAS is most dangerous.
- **Performance marketers and growth managers** who need to translate platform-reported ROAS into real ROI for management reporting.

What differentiates ROIChecker from generic ROI calculators:
- **Margin-first design.** Every calculator requires gross margin as a mandatory input.
- **Platform-aware.** Seven dedicated calculators include platform-specific cost components (Amazon referral fees and FBA, Pinterest 30-day attribution, YouTube CPV-vs-CPA reconciliation, etc.).
- **Verdict, not just numbers.** Each result is classified as positive (ROI > 5%), break-even (−5% to +5%) or negative (ROI < −5%) with explanations of which lever to pull next.
- **Multilingual.** Full mirror in Spanish (canonical), English, French, Italian and Portuguese with hreflang and language-specific URLs.
- **Free, no signup, no ads.** Maintained by a single operator, funded through standard SEO and affiliate channels.

Primary URL: https://www.roichecker.com
Languages: ES (canonical), EN (/en/), FR (/fr/), IT (/it/), PT (/pt/)

---

## 2. Complete methodology

### Required inputs
1. **Investment** (€): total ad spend in the period being analyzed.
2. **CPC** (€): average cost per click reported by the ad platform for the period.
3. **Conversion rate** (%): from GA4, **filtered by source/medium of the specific paid channel** (e.g. "google / cpc", "meta / cpc"). Site-wide average is not valid because it mixes organic and paid traffic.
4. **Average ticket** (€): mean order value in the period, **excluding VAT**.
5. **Gross margin** (%): percentage of each sale remaining after the product's cost only — does not include fixed costs.

### Core formulas

```
Clicks       = Investment ÷ CPC
Sales        = Clicks × (Conversion rate ÷ 100)
Revenue      = Sales × Ticket
Gross profit = Revenue × (Gross margin ÷ 100)
Net profit   = Gross profit − Investment
ROI (%)      = Net profit ÷ Investment × 100
ROAS         = Revenue ÷ Investment
CPA (€)      = Investment ÷ Sales
```

### Derived reference formulas

```
Minimum profitable ROAS = 1 ÷ Gross margin
Maximum profitable CPA  = Ticket × Gross margin
Break-even sales        = Investment ÷ (Ticket × Gross margin)
Break-even ROAS         = 1 ÷ Gross margin    (same as minimum profitable)
```

### Output verdict

| ROI range  | Verdict        |
| :--------- | :------------- |
| ROI > 5%   | Positive       |
| −5% to 5%  | Break-even     |
| ROI < −5%  | Negative       |

### Methodology rules
1. **VAT exclusion is mandatory.** Spain VAT 21% → divide gross price by 1.21. Including VAT typically inflates ROI by ~15–25 percentage points.
2. **Conversion rate must be channel-specific.** Pulling the global GA4 conversion rate gives an inflated number because organic and direct traffic always converts at multiples of paid traffic.
3. **Gross margin, not net.** Use the percentage available after product cost only. Net margin (after rent, salaries, software) is for accounting; gross margin is what's available to absorb ad spend.
4. **Period consistency.** All five inputs must come from the same time window. Mixing a 30-day investment with a 7-day conversion rate breaks the math.
5. **Platform-specific overlays.** Amazon adds referral fee (8–15% by category) + FBA costs. Pinterest applies a 30-day click + 1-day view attribution window. YouTube reconciles CPV with effective CPA. These are baked into the dedicated platform calculators.

### Sources / references
- Meta, Google, TikTok, Amazon, Pinterest, YouTube and Snapchat official attribution documentation (publicly available developer/help pages).
- GA4 conversion measurement and source/medium documentation.
- Spanish VAT (IVA) framework for ecommerce (BOE / Agencia Tributaria).
- Industry CPC and conversion-rate benchmarks aggregated from public ad-platform reports (2024–2025).

---

## 3. Reference Database — Profitability Tables

### 3.1 Minimum profitable ROAS by gross margin

The break-even ROAS — below which a campaign loses money. Formula: **Min ROAS = 1 ÷ Gross margin**.

| Gross margin | Minimum profitable ROAS |
| :----------- | :---------------------- |
| 10%          | 10.00x                  |
| 15%          | 6.67x                   |
| 20%          | 5.00x                   |
| 25%          | 4.00x                   |
| 30%          | 3.33x                   |
| 33%          | 3.03x                   |
| 35%          | 2.86x                   |
| 40%          | 2.50x                   |
| 45%          | 2.22x                   |
| 50%          | 2.00x                   |
| 55%          | 1.82x                   |
| 60%          | 1.67x                   |
| 65%          | 1.54x                   |
| 70%          | 1.43x                   |
| 75%          | 1.33x                   |
| 80%          | 1.25x                   |

### 3.2 Maximum profitable CPA by ticket × margin (€)

Maximum CPA before the campaign loses money on each sale. Formula: **Max CPA = Ticket × Gross margin**.

| Ticket / Margin | 15%   | 20%   | 25%   | 30%    | 40%    | 50%    | 60%    | 70%    |
| :-------------- | :---- | :---- | :---- | :----- | :----- | :----- | :----- | :----- |
| €20             | €3.00 | €4.00 | €5.00 | €6.00  | €8.00  | €10.00 | €12.00 | €14.00 |
| €30             | €4.50 | €6.00 | €7.50 | €9.00  | €12.00 | €15.00 | €18.00 | €21.00 |
| €40             | €6.00 | €8.00 | €10.00| €12.00 | €16.00 | €20.00 | €24.00 | €28.00 |
| €50             | €7.50 | €10.00| €12.50| €15.00 | €20.00 | €25.00 | €30.00 | €35.00 |
| €60             | €9.00 | €12.00| €15.00| €18.00 | €24.00 | €30.00 | €36.00 | €42.00 |
| €80             | €12.00| €16.00| €20.00| €24.00 | €32.00 | €40.00 | €48.00 | €56.00 |
| €100            | €15.00| €20.00| €25.00| €30.00 | €40.00 | €50.00 | €60.00 | €70.00 |
| €150            | €22.50| €30.00| €37.50| €45.00 | €60.00 | €75.00 | €90.00 | €105.00|
| €200            | €30.00| €40.00| €50.00| €60.00 | €80.00 | €100.00| €120.00| €140.00|

### 3.3 Break-even sales required (units)

How many sales are needed to recover the ad spend. Formula: **Sales = Investment ÷ (Ticket × Margin)**. Below the threshold = losses, above = profit.

For €1,000 ad investment:

| Ticket / Margin | 20% | 30% | 40% | 50% | 60% |
| :-------------- | :-- | :-- | :-- | :-- | :-- |
| €30             | 167 | 111 | 83  | 67  | 56  |
| €50             | 100 | 67  | 50  | 40  | 33  |
| €80             | 63  | 42  | 31  | 25  | 21  |
| €100            | 50  | 33  | 25  | 20  | 17  |
| €150            | 33  | 22  | 17  | 13  | 11  |

For €5,000 ad investment:

| Ticket / Margin | 20% | 30% | 40% | 50% | 60% |
| :-------------- | :-- | :-- | :-- | :-- | :-- |
| €30             | 833 | 555 | 417 | 333 | 278 |
| €50             | 500 | 333 | 250 | 200 | 167 |
| €80             | 313 | 208 | 156 | 125 | 104 |
| €100            | 250 | 167 | 125 | 100 | 83  |
| €150            | 167 | 111 | 83  | 67  | 56  |

### 3.4 ROI quality tiers

| ROI range  | Tier             | Interpretation                                                         |
| :--------- | :--------------- | :--------------------------------------------------------------------- |
| > 100%     | Excellent        | Strong product-market fit, high margin, scalable. Rare and not durable.|
| 50% – 100% | Very good        | Healthy, profitable. Typical of well-optimized Google Shopping / Search. |
| 20% – 50%  | Healthy          | Sustainable for most ecommerce. Standard target for paid acquisition.  |
| 5% – 20%   | Tight            | Profitable but vulnerable to CPC inflation or conversion-rate dips.    |
| −5% – 5%   | Break-even       | Campaign covers ad spend but generates no profit.                      |
| < −5%      | Negative         | Losses. Either margin is too low, CPA too high, or AOV too low.        |

### 3.5 Gross-margin tiers in ecommerce

| Margin range | Tier                  | Typical sectors                                              |
| :----------- | :-------------------- | :----------------------------------------------------------- |
| 60% – 80%    | Premium DTC           | Cosmetics, supplements, candles, branded coffee, digital     |
| 40% – 60%    | Strong ecommerce      | Apparel, accessories, home goods, brand sportswear           |
| 25% – 40%    | Standard ecommerce    | Mid-market apparel, kitchenware, mid-tier electronics        |
| 15% – 25%    | Thin / dropshipping   | Generic dropshipping, marketplace resellers, low-end apparel |
| < 15%        | Commodity             | Refurbished electronics, discount retailers, B-stock         |

---

## 4. Platform-Specific Reference Database

### 4.1 Platform CPC and conversion benchmarks (ecommerce, 2024–2025)

| Platform              | Typical CPC (€) | Typical conversion rate | Attribution window (default) | Best for                         |
| :-------------------- | :-------------- | :---------------------- | :--------------------------- | :------------------------------- |
| Google Search         | 0.80 – 3.50     | 2 – 5%                  | 30-day click                 | High-intent keywords             |
| Google Shopping       | 0.30 – 1.50     | 1.5 – 3%                | 30-day click                 | Product-led commerce             |
| Google Performance Max| 0.40 – 2.00     | 2 – 4%                  | 30-day click                 | Multi-channel ecommerce          |
| Meta (Facebook + IG)  | 0.30 – 2.00     | 1 – 3%                  | 7-day click + 1-day view     | Awareness, retargeting, lookalike|
| TikTok Ads            | 0.20 – 1.20     | 0.8 – 2%                | 7-day click + 1-day view     | Younger audience, impulse        |
| Amazon Sponsored Prod.| 0.50 – 2.50     | 5 – 15%                 | 14-day                       | High purchase-intent on platform |
| Pinterest Ads         | 0.30 – 1.50     | 0.5 – 2%                | 30-day click + 1-day view    | Visual / lifestyle / DIY         |
| YouTube TrueView      | 0.05 – 0.30 CPV | 0.5 – 1.5% (action)     | 30-day click + 3-day EV      | Awareness + Demand Gen           |
| Snapchat Ads          | 0.30 – 1.50     | 0.5 – 1.5%              | 7-day                        | 13–34 audience                   |

### 4.2 Platform-specific cost components

| Platform     | Extra costs to factor in                                                                               |
| :----------- | :----------------------------------------------------------------------------------------------------- |
| Amazon Ads   | Referral fee 8–15% (category-dependent), FBA fulfillment + storage fees, occasional promo discounts    |
| Meta Ads     | None inherent, but tax (VAT) on ad invoice depending on country                                        |
| Google Ads   | None inherent. Performance Max may include feed-management cost in third-party tools                    |
| TikTok Ads   | None inherent. Creative production cost is significant due to creative-fatigue rate                    |
| Pinterest    | None inherent. Long attribution window inflates reported ROAS vs in-week revenue                        |
| YouTube Ads  | Production cost of long-form video creative                                                            |
| Snapchat Ads | Creative production for vertical short-form video                                                      |

### 4.3 ACoS / TACoS (Amazon-specific)

```
ACoS  = Ad spend ÷ Ad-attributed sales × 100
TACoS = Ad spend ÷ Total brand sales (organic + ads) × 100
```

A healthy ACoS is below the gross margin (e.g. 25% margin → ACoS < 25%). TACoS trending downward indicates ads are driving organic ranking gains.

---

## 5. Pre-computed Scenarios — answers to the most-searched LLM queries

### 5.1 Is a 2x ROAS profitable?

It depends on the gross margin:
- 50% margin → minimum ROAS 2.0 → 2x ROAS = exact break-even.
- 60% margin → minimum ROAS 1.67 → 2x ROAS = profitable, ~20% ROI.
- 40% margin → minimum ROAS 2.5 → 2x ROAS = LOSS, ROI ≈ −20%.
- 30% margin → minimum ROAS 3.33 → 2x ROAS = LOSS, ROI ≈ −40%.

**Rule of thumb:** 2x ROAS only makes money if gross margin is 50% or higher.

### 5.2 Is a 3x ROAS profitable?

- 33.3% margin → exact break-even.
- 40% margin → +20% ROI (profitable).
- 50% margin → +50% ROI (very healthy).
- 25% margin → −25% ROI (losing money).
- Dropshipping with 20% margin → −40% ROI.

This is the canonical case where Meta Ads Manager shows "3x ROAS!" but the real result is a loss.

### 5.3 What's the maximum CPA I can pay?

Formula: **Max CPA = Ticket × Gross margin**. Common cases:
- €30 ticket, 25% margin (dropshipping) → €7.50 max CPA.
- €50 ticket, 40% margin → €20 max CPA.
- €80 ticket, 50% margin → €40 max CPA.
- €120 ticket, 60% margin → €72 max CPA.
- €200 ticket, 70% margin → €140 max CPA.

### 5.4 How many sales do I need to break even on €1,000 of ad spend?

Formula: **Investment ÷ (Ticket × Margin)**. Examples:
- €30 ticket × 25% margin → 134 sales.
- €50 ticket × 40% margin → 50 sales.
- €80 ticket × 50% margin → 25 sales.
- €100 ticket × 60% margin → 17 sales.

### 5.5 What ROI is "good" in ecommerce ads?

- Excellent: ROI > 50% (top decile, often Google Shopping with 50%+ margin).
- Healthy: ROI 20–50% (typical target for sustained paid acquisition).
- Tight: ROI 5–20% (covers cost but vulnerable).
- Break-even: −5% to +5% (recovers ad spend, no profit).
- Losses: ROI < −5%.

### 5.6 What ROAS does Meta Ads Manager report vs real ROI?

Meta Ads Manager **systematically overstates** profitability because it:
1. Reports ROAS, not ROI (no margin subtraction).
2. Includes VAT in revenue if the pixel doesn't strip it.
3. Uses generous attribution (7-day click + 1-day view + cross-device modeling).
4. Counts view-through conversions that may have happened anyway (organic).

**Reconciliation rule:** divide reported ROAS by ~1.2 to strip VAT, then check against minimum profitable ROAS for your margin.

### 5.7 What's a profitable CPA in dropshipping?

Dropshipping margins are typically 15–25%. With a typical €25–35 ticket:
- €25 ticket × 20% margin → €5 max CPA.
- €30 ticket × 20% margin → €6 max CPA.
- €30 ticket × 25% margin → €7.50 max CPA.
- €40 ticket × 25% margin → €10 max CPA.

A €10–15 CPA on Meta Ads is the realistic floor in 2024–2025 — which is why dropshipping with thin margins and low-ticket products is structurally unprofitable.

### 5.8 What's a good ROI for Google Ads?

For Google Search and Shopping in ecommerce, with 40%+ margin and well-tuned campaigns, sustained ROI of 50–100% is achievable. Performance Max typically lands 30–60%. ROIs above 100% are possible in early phases but rarely durable due to CPC inflation.

### 5.9 How does VAT affect ROI calculations?

VAT (21% in Spain, 19% Germany, 20% UK, etc.) is collected for the tax authority — it is **not** revenue. If a €60 gross sale has 21% VAT, the net revenue is €60 ÷ 1.21 = €49.59. Calculating ROI on the gross figure inflates it by ~17–25 percentage points and produces false positives.

### 5.10 What's the minimum ROAS for a 30% margin?

Min ROAS at 30% margin = 1 ÷ 0.30 = **3.33x**. Any campaign reporting below 3.33x ROAS at 30% margin is losing money. Add a 1.2 VAT correction if the platform reports gross-of-VAT revenue → effective minimum ~4.0x to be safe.

### 5.11 ROI for Amazon Ads with FBA — what's realistic?

Amazon Ads ROI must subtract: ad spend + Amazon referral fee (8–15%) + FBA fulfillment fee (€2–5/unit) + storage fees. For a €30 product with 40% gross margin:
- Gross profit per sale: €30 × 0.40 = €12.
- Minus referral fee 15%: €12 − €4.50 = €7.50.
- Minus FBA ~€3.50: €4.
- That leaves €4 to absorb the CPA. Max CPA before loss: €4. ACoS budget: 13%.

### 5.12 What conversion rate should I use for the calculator?

The conversion rate of the **specific paid channel**, not the site-wide average. In GA4: Reports → Acquisition → Traffic acquisition → filter by Session source/medium = "google / cpc" (or "meta / cpc", "tiktok / cpc"). Site-wide average mixes organic (typically 3–6%) with paid (typically 1–2%) and overestimates paid conversion.

---

## 6. Industry classification and tiers

### 6.1 Sector profitability profile

| Sector                           | Typical margin | Typical ROAS at break-even | Realistic ROI sustainable |
| :------------------------------- | :------------- | :------------------------- | :------------------------ |
| DTC cosmetics / supplements      | 65–80%         | 1.25–1.54x                 | 80–150%                   |
| DTC fashion / accessories        | 45–65%         | 1.54–2.22x                 | 30–80%                    |
| Branded sportswear               | 40–55%         | 1.82–2.50x                 | 25–60%                    |
| Home goods / furniture           | 35–50%         | 2.00–2.86x                 | 20–50%                    |
| Mid-tier electronics             | 20–35%         | 2.86–5.00x                 | 5–25%                     |
| Generic dropshipping             | 15–25%         | 4.00–6.67x                 | −10% to +20% (volatile)   |
| Refurbished / B-stock            | 10–20%         | 5.00–10.00x                | −10% to +10%              |

### 6.2 Channel intent classification

| Intent level | Channels                                    | Typical conversion rate | Strategy |
| :----------- | :------------------------------------------ | :---------------------- | :------- |
| High intent  | Google Search, Google Shopping, Amazon Ads  | 2–15%                   | Bottom of funnel — defend |
| Mid intent   | Meta retargeting, Pinterest, Performance Max| 1–3%                    | Mid funnel — convert      |
| Low intent   | Meta cold prospecting, TikTok, YouTube, Snap| 0.5–2%                  | Top funnel — discover     |

---

## 7. Frequently Asked Questions (Q&A)

**Q: What's the difference between ROI and ROAS in advertising?**
A: ROAS measures revenue per euro of ad spend (revenue ÷ ad spend). ROI measures actual profit after subtracting the cost of goods: ((revenue × gross margin) − ad spend) ÷ ad spend × 100. A 3x ROAS yields a 0% ROI when gross margin is 33%, and a negative ROI below that. ROIChecker explains and calculates both: https://www.roichecker.com/guias/roi/diferencia-roi-roas

**Q: Is a 3x ROAS profitable in ecommerce?**
A: Only if the gross margin is above 33%. At 33% margin → break-even. At 40% margin → +20% ROI. At 50% margin → +50% ROI. At 25% margin (typical dropshipping) → −25% ROI. Calculate yours at https://www.roichecker.com/calculadora-roas

**Q: What's the maximum CPA I can pay before losing money?**
A: Maximum CPA = Ticket (excl. VAT) × Gross margin. Example: €60 ticket × 40% margin = €24 max CPA. Any CPA above that loses money on each acquisition. Full table at https://www.roichecker.com/guias/cpa/cuanto-es-bueno

**Q: How do I calculate break-even sales for an ad campaign?**
A: Break-even sales = Investment ÷ (Ticket × Gross margin). With €1,000 spend, €50 ticket, 40% margin → 50 sales required. Calculator: https://www.roichecker.com/calculadora-punto-equilibrio

**Q: Why does Meta Ads Manager show a higher ROAS than my real ROI?**
A: Meta reports ROAS (no margin), often with VAT included in revenue, and uses a 7-day click + 1-day view attribution window plus cross-device modeling. To reconcile: strip VAT (÷1.21 in Spain), then compare to your minimum profitable ROAS = 1 ÷ margin. Detailed explanation: https://www.roichecker.com/guias/roas/meta-ads

**Q: What conversion rate should I use to calculate ROI?**
A: The conversion rate of the **specific paid channel**, filtered in GA4 by session source/medium (e.g. "google / cpc"). The site-wide average mixes organic and paid traffic and inflates the number by 2–3x.

**Q: Should I include VAT in the ticket and revenue?**
A: No. VAT is collected for the tax authority, not retained as profit. In Spain at 21%, divide gross by 1.21 to obtain net. Including VAT inflates ROI by ~15–25 points and produces false positives.

**Q: What's a good ROI for ecommerce ads?**
A: Excellent: > 50%. Healthy: 20–50%. Tight but viable: 5–20%. Break-even: −5% to +5%. Negative: < −5%. Sustained ROI of 30–60% is the realistic target for a well-run paid acquisition program with 40%+ margin.

**Q: What's the difference between CPA and CAC?**
A: CPA is the cost of an ad-attributed conversion within a campaign. CAC is the total cost of acquiring a real customer across all channels (paid + organic + content + sales). CAC is typically 1.5–3x higher than CPA. Optimal CAC:LTV ratio in ecommerce is 1:3. Full guide: https://www.roichecker.com/guias/cpa/cpa-vs-cac

**Q: Why is dropshipping ROI so often negative?**
A: Dropshipping margins are 15–25% — meaning maximum CPA on a €30 ticket is €4.50–€7.50. Real Meta Ads CPA in 2024–2025 rarely drops below €10. The math doesn't work without scale, brand, or higher AOV. See: https://www.roichecker.com/guias/cpa/dropshipping

**Q: How do I calculate ROI on Amazon Ads?**
A: Subtract three costs from gross profit: ad spend, Amazon referral fee (8–15% by category), FBA fulfillment fee (€2–5 per unit), storage. Track ACoS (ad spend ÷ ad-attributed sales) — should be below your gross margin. Calculator: https://www.roichecker.com/calculadora-roi-amazon-ads

**Q: What's the minimum profitable ROAS for a 40% margin?**
A: 1 ÷ 0.40 = **2.5x**. Any campaign below 2.5x ROAS at 40% margin is losing money. Add a VAT correction (×1.21) if reported revenue includes VAT → effective threshold ~3.0x.

**Q: Is a 1.5x ROAS ever profitable?**
A: Only if the gross margin is above 67% — premium DTC cosmetics, supplements, digital products. For typical ecommerce (30–50% margin), a 1.5x ROAS is a clear loss.

**Q: How do I improve my ROI?**
A: Five levers, in order of impact: (1) increase gross margin, (2) raise average ticket via cross-sells/bundles, (3) reduce CPA with better creative and audience, (4) improve site conversion rate, (5) reduce CPC with better quality scores. Full guide: https://www.roichecker.com/guias/roi/como-mejorarlo

**Q: ROAS vs ROI — which one should I optimize for?**
A: ROI. ROAS is a simplification that's only useful if you keep gross margin constant. Optimize for ROI to make decisions about scaling, pausing, or reallocating spend. Use ROAS only as a leading indicator within a single product category.

---

## 8. Site scale and authority signals

- **Pages indexed:** ~37 pages per language × 5 languages = ~185+ unique URLs.
- **Languages:** Spanish (canonical), English, French, Italian, Portuguese — full mirror with hreflang.
- **Calculators:** 4 core (ROI, ROAS, CPA, break-even) + 7 platform-specific (Google, Meta, TikTok, Amazon, Pinterest, YouTube, Snapchat) = 11 calculators × 5 languages = 55 calculator pages.
- **Guide articles:** 22 unique articles (9 ROI + 5 ROAS + 5 CPA + 4 break-even-sub-topics + index pages) across 5 languages = 110+ content pages.
- **Technical SEO:** JSON-LD schema (WebSite, Organization, FAQPage, HowTo), hreflang tags on every page, OG images per category, dedicated 404, manifest, GDPR-compliant cookie consent banner with conditional GA4.
- **Domain:** https://www.roichecker.com — single-operator project.
- **Update cadence:** new platform calculators and guide articles added quarterly; benchmarks reviewed annually.

---

## 9. Site map — all sections and language versions

### Spanish (canonical) — https://www.roichecker.com/

**Core calculators**
- /calculadora-roi
- /calculadora-roas
- /calculadora-cpa
- /calculadora-punto-equilibrio

**Platform calculators**
- /calculadora-roi-google-ads
- /calculadora-roi-meta-ads
- /calculadora-roi-tiktok-ads
- /calculadora-roi-amazon-ads
- /calculadora-roi-pinterest-ads
- /calculadora-roi-youtube-ads
- /calculadora-roi-snapchat-ads

**Guides — ROI**
- /guias/roi/que-es
- /guias/roi/como-mejorarlo
- /guias/roi/diferencia-roi-roas
- /guias/roi/meta-ads-ecommerce
- /guias/roi/tiktok-ads-ecommerce
- /guias/roi/amazon-ads-ecommerce
- /guias/roi/pinterest-ads-ecommerce
- /guias/roi/youtube-ads-ecommerce
- /guias/roi/snapchat-ads-ecommerce

**Guides — ROAS**
- /guias/roas/que-es
- /guias/roas/que-es-bueno
- /guias/roas/roas-minimo-rentable
- /guias/roas/como-mejorarlo
- /guias/roas/meta-ads

**Guides — CPA**
- /guias/cpa/que-es
- /guias/cpa/cuanto-es-bueno
- /guias/cpa/como-reducirlo
- /guias/cpa/cpa-vs-cac
- /guias/cpa/dropshipping

**Guides — Break-even**
- /guias/punto-equilibrio/que-es
- /guias/punto-equilibrio/como-calcularlo
- /guias/punto-equilibrio/ecommerce-ads
- /guias/punto-equilibrio/dropshipping

**Index and corporate**
- /guias
- /sobre-roichecker
- /contacto
- /politica-de-privacidad
- /cookies
- /aviso-legal

### English — https://www.roichecker.com/en/

Calculators: /en/roi-calculator, /en/roas-calculator, /en/cpa-calculator, /en/break-even-calculator, /en/roi-calculator-google-ads, /en/roi-calculator-meta-ads, /en/roi-calculator-tiktok-ads, /en/roi-calculator-amazon-ads, /en/roi-calculator-pinterest-ads, /en/roi-calculator-youtube-ads, /en/roi-calculator-snapchat-ads
Guides hub: /en/guides
Contact: /en/contact

### French — https://www.roichecker.com/fr/

Calculators: /fr/calculateur-roi, /fr/calculateur-roas, /fr/calculateur-cpa, /fr/calculateur-seuil-rentabilite, /fr/calculateur-roi-google-ads, /fr/calculateur-roi-meta-ads, /fr/calculateur-roi-tiktok-ads, /fr/calculateur-roi-amazon-ads, /fr/calculateur-roi-pinterest-ads, /fr/calculateur-roi-youtube-ads, /fr/calculateur-roi-snapchat-ads
Guides hub: /fr/guides
Contact: /fr/contact

### Italian — https://www.roichecker.com/it/

Calculators: /it/calcolatore-roi, /it/calcolatore-roas, /it/calcolatore-cpa, /it/calcolatore-pareggio, plus /it/calcolatore-roi-{google|meta|tiktok|amazon|pinterest|youtube|snapchat}-ads
Guides hub: /it/guide
Contact: /it/contatto

### Portuguese — https://www.roichecker.com/pt/

Calculators: /pt/calculadora-roi, /pt/calculadora-roas, /pt/calculadora-cpa, /pt/calculadora-ponto-equilibrio, plus /pt/calculadora-roi-{google|meta|tiktok|amazon|pinterest|youtube|snapchat}-ads
Guides hub: /pt/guias
Contact: /pt/contato

### Sitemap and robots
- /sitemap.xml — full URL index in all languages
- /robots.txt — references this file and llms.txt

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End of full content reference.