About ROIChecker

ROIChecker was built to help ecommerce and dropshipping businesses understand if their ad campaigns actually generate profit — not just sales.

Too many online businesses invest in TikTok Ads, Meta Ads or Google Ads without knowing for certain whether they're making money. They see metrics in the ad manager — ROAS, CPC, conversions — and assume that if there are sales, there's profit. Often, that's not the case.

ROIChecker provides free ROI, ROAS, CPA and break-even calculators built specifically for the ecommerce context. No sign-up, no hassle. Enter your data and get a clear picture of whether a campaign makes financial sense.

Who ROIChecker is for

• —Shopify stores investing in paid media who want to know if it's worth it.
• —Growing ecommerce businesses that need to understand their metrics before scaling budgets.
• —Dropshipping businesses where margins are tight and every acquisition euro counts.
• —Marketing teams who want to make decisions based on real data, not gut feelings.

What problem it solves

The problem isn't that people don't know these metrics exist. The problem is that calculating them correctly requires context: your gross margin, your average order value, your real costs. Without that, a 3x ROAS can look good when it isn't, or a €15 CPA can look high when it's actually completely sustainable.

ROIChecker integrates that context directly into the calculations and adds automatic interpretation so you don't need to be an analyst to understand whether a campaign is working.

Available tools

ROIChecker calculations are indicative estimates based on data entered by the user. They do not constitute financial or investment advice.