ROIChecker

Free calculators for ecommerce

Know if your ads
actually make money

ROI, ROAS, CPA and break-even calculators for online stores. Free, instant, no sign-up. Enter your campaign data and see the real profitability.

Start calculating Read the guides

Choose your metric

ROI

Return on Investment

Does every dollar invested generate profit or a net loss?

ROI Calculator
What is ROI in advertising? How to improve your ad ROI ROI vs ROAS: key differences
ROAS

Return on Ad Spend

How much revenue does each dollar in ads generate?

ROAS Calculator
What is ROAS? Minimum profitable ROAS How to improve ROAS
CPA

Cost Per Acquisition

How much does it cost to get each customer — and is it viable?

CPA Calculator
What is CPA? What is a good CPA? How to reduce CPA
BE

Break-even Point

How many sales do you need for the campaign to stop losing money?

Break-even Calculator
What is break-even? How to calculate it in ads Break-even for ecommerce

ROI calculators by platform

Each platform has its own attribution logic, costs and benchmarks. Choose yours for a more precise analysis.

ROI TikTok Ads

Social commerce & impulse buying

ROI Meta Ads

Facebook & Instagram

ROI Google Ads

Search, Shopping & PMAX

ROI Amazon Ads

With ACoS, fees & FBA

ROI Pinterest Ads

30-day attribution

ROI YouTube Ads

Video Action & Demand Gen

ROI Snapchat Ads

13–34 year old audience

Guides & resources

View all →

ROI

ROAS

CPA

Break-even

Stop guessing, start knowing

Most ecommerce stores run ads at a loss without realizing it. The ROAS your platform shows does not equal profit. Calculate your real ROI in 30 seconds.

Start calculating Read the guides