Guides on ROI, ROAS, CPA and Break-even
Everything you need to understand the metrics that determine whether your ecommerce ad campaigns make money — or quietly drain it.
ROI
Return on Investment
Understand if your campaigns actually generate profit after deducting cost of goods.
- What is ROI in advertising?
- How to improve your ad ROI
- ROI vs ROAS: key differences
- ROI in TikTok Ads for ecommerce
- ROI in Meta Ads for ecommerce
- ROI in Amazon Ads for ecommerce
- ROI in Pinterest Ads
- ROI in YouTube Ads
- ROI in Snapchat Ads
ROAS
Return on Ad Spend
Measure revenue generated per dollar in ads — and know the minimum ROAS you need.
- What is ROAS?
- What is a good ROAS?
- How to improve ROAS
- Minimum profitable ROAS by margin
- ROAS in Meta Ads: benchmarks and tips
CPA
Cost Per Acquisition
Control what you pay for each customer and set the right maximum CPA for your margins.
- What is CPA in digital advertising?
- What is a good CPA for ecommerce?
- How to reduce CPA without cutting budget
- CPA vs CAC: what is the difference?
- CPA benchmarks for dropshipping
Break-even
Break-even Point
Know how many sales you need before a campaign starts generating real profit.
- What is the break-even point in ads?
- How to calculate break-even for ad campaigns
- Break-even for ecommerce ad campaigns
- Break-even in dropshipping